ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Craft in Writing / Out of Home - Campaign
Annual ID
ADC_ADV17019S
About the Work
Galleries have often used reproductions of artwork in their posters to get people to visit. They don’t show the art in its best light, and they’ve become wallpaper to all but a few art buffs. So instead of showing the art, we decided to use words to tell the stories behind it. Stories that are as relevant today as they were when the artworks were originally created. Stories so compelling it would make people want to go to the gallery to see the art for themselves. This campaign is proof that challenging convention can lead to a better more powerful way to communicate. In a world saturated with Instagram images, film, video and image reproductions this campaign has no image. In a world of ‘he who shouts the loudest wins’ this campaign is stripped back to just words and the stories they create.
2017 Awards
Total Points: 15
Silver Cube
Credits
Agency
Valenstein & Fatt / London
Production Company
Greyworks / London
Media Company
AKA Ltd / London
Art Director
Nils Leonard
Designer
Nils Leonard
Executive Creative Director
Dominic Goldman
Agency Producer
Rose Percy
Account Team
Ruth Chadwick
Henry Debenham
Emma Stockton
Related Awards
