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Category
Promotional Materials / Point of Purchase Display - Single
Annual ID
ADC_ADV17026B
About the Work
SUGAR DETOX is a program that helps people to get used, step by step, to less sugar-filled products. We launched a range of chocolate yogourts with individual portions and cup after cup declining sugar rate, ending up with a 50% less sugar cup. In store, the clients discovered the SUGAR DETOX with a tasting stand. Cups, prints, packagings and all elements were designed to illustrate the concept with a panel of colors used to show the sugar decrease. It was an immediate success. We went out of supply in 3 days. Our daily sales of yogourts were multiplied by 3 800 % per store and global in store traffic increased by 30%. The media spread this innovative idea (press, TV, social media, blogs…).
2017 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Marcel / Paris
Design Firm
Asile Paris / Paris
Production Company
Prodigious / Paris
Kuest Prod / Paris
Cinq Etoiles productions / Paris
Art Director
Marie-Océane Scerri
Louis Haffreingue
Chief Creative Officer
Anne De Maupeou
Dimitri Guerassimov
Fabien Teichner
Director
Manu G.Cuesta
Edouard Le Scouarnec
Photographer
Patrice de Villiers
Producer
Patrick Andriot
Patrice Druet
Corine Guedj
Charly Forin (Production Director)
Pauline Auffret (Production Assistant)
François Kergueris (Studio Manager)
Johan Comte (Camera Assistant)
Writer
Antonin Jacquot
Souen Le Van
Agency Producer
Suzanne Pereira Dias
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