The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Learn more about The One Show 2026

About

See the Jury

Jury Presidents

View Categories

Get Tickets

2016 One Show - Interactive

RelockLove

Agency Marcel / Paris

Client Orange
BACK TO RESULTS

You have exceeded your allotted number of views.

For full access to our extensive awards archive

Members Login Here

Annual ID

IN16007S

About the Work

In september 2014 part of the parapets of the world famous Pont des Arts collapsed. After this incident the french authorities decided to remove the Love Locks. In order that lovers from all over the world don’t lose their precious memories we created a new virtual Pont des Arts where all the locks has been reatached at their exact initial spot. It aims at demonstrating people how much the Orange cloud is powerfull to store and protect their most precious files. And it targets lovers from all over the world; the worldwide website has been launched for Valentine’s day. People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protect their most beautifull memories Trafic on the Cloud commercial service:+24%.