ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Television / Film / Online Video Commercials / Public Service / Non-Profit - Single
Annual ID
ADC_ADV17033G
About the Work
The overall purpose of this film was to get younger people to sign up for organ donation. We knew the typical tug at the heart strings approach would be invisible for this target. In fact they would sniff it out so fast it would work against us. So we didn’t even go there. In fact we went the opposite direction. Knowing they are skeptics, dark and just outright assholes at times we served them a giant pile of themselves, times ten. We gave them Coleman Sweeney: The World’s Biggest Asshole. An asshole 24/7 365 days a year. Except for that one shining moment when he did something good. And that’s when he went from asshole to hero.
2017 Awards
Total Points: 25
Gold Cube
Credits
Agency
The Martin Agency / Richmond
Client
Donate Life / Richmond
Production Company
Furlined / Los Angeles
Post Production Company
The Mill / Los Angeles
Editing Company
Cut and Run / Los Angeles
Sound Production Company
Lime Studios / Los Angeles
Duotone / New York
Chief Creative Officer
Joe Alexander
Creative Director
Jack Livesey
Director
Speck and Gordon
Editor
Graham Turner
Producer
Steve Humble
Love Child
Diane McArter
David Thorne
Jay Wadefield
Carr Schilling
Susie Boyajan
Thatcher Peterson
Ross Hopman
Giovanni Lobato
Sound Designer
Jeff Malen
Creative Team
Chris Mumford
Katherine Dorey
Adam Scott
David Leinheardt
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