ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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About the Work
In WATCH DOGS 2, Ubisoft extrapolates on the dangers of data privacy. So for the game’s launch, we showed the world how reality is already dangerously close to fiction. Predictive_World : the first tool that allows you to take back control of what your data truly say about you. Using your Facebook data, Predictive_World calculates over 60 predictions from your psychological profile, to drugs consumption, the car you own, and even when and how you’re most likely to die. To better experience the impact your data has on the way you are perceived by analytical systems, Predictive_World allows you to modify your information to discover how it affects your predictions. Based on 6 billion points of data on 250 countries (sources : UN, World Bank…) and algorithms specially built with the University of Cambridge, Predictive_World allows you to understand how your simple Facebook likes actually depict, for example, your propensity to take financial risks.
2017 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Sid Lee Paris / Paris
Production Company
STINK DIGITAL Paris / Paris
Art Director
Ludovic Gontran
Creative Director
Stephane Soussan
Celine & Clement Mornet-Landa
Executive Creative Director
Sylvain Thirache
Producer
Clement Cassajus
Writer
Simon Lamasa
Agency Producer
David Bismut
Thomas Laget
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