ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
About the Work
We conducted an experiment in which we charged 21 eneloop batteries with energy created in daily life. We captured Cuddly Hamster Power from hamsters running on exercise wheels, and Cheerful Pom-Pom Power from energetic cheerleaders shaking their pom-poms, 21 different kinds in all.
2017 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Dentsu Inc. / Tokyo
Design Firm
PEN.Inc. / Tokyo
CREATIVE POWER UNIT / Tokyo
Production Company
MASKMAN Inc. / Tokyo
highlights Inc. / Tokyo
TYO drive / Tokyo
Fumihito Katamura Photograph Office / Tokyo
Caviar / Tokyo
Bureau Kida SARL / Paris
Art Director
Daisuke Hatakeyama
Taiji Kimura
Creative Director
Yoshihiro Yagi
Designer
Masashi Fujita
Chihiro Kato
Director
Takuya Demura
Illustrator
Blex Bolex
Photographer
Fumihito Katamura
Producer
Shunichi Takano
Yuta Harasawa
Product Manager
Maiko Fujiwara
Programmer
Kentaro Otsuka
Sound Designer
Toru Sasaki
User Experience Designer
Daisuke Shimokawa
Agency Producer
Koji Wada
Creative Team
Hajime Yakushiji
Hiroyuki Seino
Tatsuya Utsushikawa
Yoshihisa Hagi
Eiji Kamomiya
Natsuko Kida
Nahoko Yokoyama
Kyosuke Fujita
Lighting Design
Hiroki Nishigaya
Technical Producer
Keigo Nakanishi
Yusuke Sakurai
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