STRATA is the world’s first responsive VR experience driven by biometrics. STRATA tunes into your heart rate, breathing, stress levels and brain waves to remix a generative game engine world around you. The stunning immersive experience connects us to our own emotional state, teaching us to calm and focus our minds. Based on biofeedback techniques, STRATA responds to your physiological and neurological data to generate procedural audio and visuals that help create awareness of the user’s autonomic nervous system. The goal is use use our own biometrics as a controller, calming oneself to levitate upwards through five fantastical worlds. STRATA seeks to create a visual narrative of our biometrics in a meaningful and actionable way rather than simply aggregating infographic data. It is our VR innerverse. Premiering at Cannes Lions, STRATA will be unveiled by Executive Creative Director, Rama Allen, using a test subject to demonstrate the experience live on stage.