ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Interactive / Games for Web or Social Media - Single
Annual ID
ADC_DIG17075M
About the Work
To protect today’s America, the U.S. Army not only needs the most advanced technology, but people behind the technology that are capable of solving our nation’s greatest challenges. Our goal was to recruit the nation’s most innovative problem solvers. In this instance, we were seeking to recruit STEM candidates. We developed an online simulated mission so difficult that only 5% of users (the most elite STEM candidates) could complete all levels. The mission was designed in WebGL and integrated multiple Google technologies. To create the levels, we reached out to Army subject matter experts to ensure they reflected the real Army skills needed to carry out real Army missions. To date only .15% of users have been able to complete all seven levels -resulting in lots of user generated content and over 7,000 players visiting goarmy.com to learn more about STEM jobs available in the U.S. Army.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
McCann / New York
Co-Agency
UM / New York
Digital Agency
MRM//McCann / New York
PR / Marketing Agency
Weber Shandwick / New York
Art Director
Josh Keyser
Chief Creative Officer
Eric Silver
Sean Bryan
Tom Murphy
Creative Director
Josh Grossberg
David Waraksa
Roberto Santellana
Executive Creative Director
Dan Donovan
Writer
Rob Sabalvaro
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