ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Craft in Digital / Use of Technology - Single
Annual ID
ADC_DIG17035B
About the Work
For the launch of the new Samsung Gear S2, we made every minute of the day unique. Using Facebook, Instagram, tech bloggers and influencers, we called on Germany to create a unique, individual watch face for every minute of the day. There were no rules. Within just a few days, thousands of watch faces were submitted. In order to accommodate all other features of the Gear S2, we developed a dynamic watch face anchored in the operating system.
2017 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Leo Burnett Germany / Frankfurt
Art Director
Thomas Koch
Chief Creative Officer
Andreas Pauli
Creative Director
Helge Kniess
Benjamin Merkel
Creative Technologist
Viktor Kislovskij
Designer
Michael Fluhr
Social Media Manager
Felix Schrader
Writer
Christian Urbanski
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