ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Apps / Wildcard - Single
Annual ID
ADC_DIG17100M
About the Work
A signature can change a life. Inspired by the barbed wire in Amnesty’s logo, we transformed each signature into a powerful symbol of protection against torture, injustice and the death penalty. The more signatures we collected, the stronger the wall of protection became. We were able to circulate a large virtual petition and share the signatures in real time and on all platforms, all with no budget. - 35 million impressions - 29% increase in donations - 62% increase in visitors
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
Cossette / Montreal
Art Director
Alexandre Jutras
Sylvain Jacques
Chief Creative Officer
Antoine Becotte
Designer
Claudier Grenier-Côté
Product Manager
Olivier Charbonneau
Melissa Gilbert
Social Media Manager
Melissa Desrosiers
Mylène Ashby
Related Awards
