ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Digital Experiences / Guerrilla / Stunts - Single
Annual ID
ADC_DIG17107M
About the Work
Audi and BMW have a decades long rivalry. And now that the Audi A4 beats the BMW 328i in every category, we wanted to share the news with every auto journalist at the New York International Auto Show. Employing a team of technicians, we created 10 of the most powerful free networks at the show. One name at a time, we laid out how the A4 beats the BMW. While BMW wasn’t a fan of the idea, the internet was. The story was shared more than 7000 times on Mashable, was featured on Adweek, Adage and SlashGear, and was named Creativity’s ‘pick of the day’.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
MUH-TAY-ZIK | HOF-FER / San Francisco
Art Director
Adam Ledbury
Executive Creative Director
John Matejczyk
Writer
Guy Lemberg
Cory Conrad
Agency Producer
Michelle Spear Nicholson
Sam Petersson
Content Strategist
Krystha Dart
Jessica Bedussi
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