ADC Awards
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Category
Book Design / Book Typography - Single
Annual ID
ADC_DES17062M
About the Work
To pay special homage to Kobe Bryant, one of the greatest basketball players of all times, ESPN turned NBA’s Rules Book into Kobe’s Rules Book. To do that, we did a retrospective of his entire career, from the origin of his name to his score in his last game. Then, we gathered a team of 12 artists to make interventions in each of NBA’s Rules Book’s pages, according to the theme of that particular part. For each page, an intervention, using illustrations, painting, typography, sewing, calligraphy, collage, linoleum engraving, a stencil with ink only visible in the dark, and even bandages. We produced only 24 books, the same jersey number Kobe had until the end of his career. 23 books to NBA lovers. 1 to Kobe.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
Africa / Sao Paulo
Production Company
PBA Cinema/ Produtora Associados / Sao Paulo
Sound Production Company
Big Foote / Sao Paulo
Art Director
Matias Menendez
Alexandre Kazuo
Pedro Gabbay
Chief Creative Officer
Sergio Gordilho
Creative Director
Sergio Gordilho
Matias Menendez
Nicolas Ferrario
Director
Santi Dulce
Editor
Patricia Junqueira
Executive Creative Director
Alvaro Rodrigues
Rafael Pitanguy
Eco Moliterno
Illustrator
Alexandre Kazuo
Pedro Gabbay
Pedro Sanguiné
Raphael Santos
Rafaela Teixeira
Theo Cardinali
Edson Rosa
Rodrigo Molina
Fernanda Oliveira
Bruno Menon
Sound Designer
Chris Jordao
Gabriel Soster
Erick Lee
Agency Producer
Rodrigo Ferrari
Stella Gafo
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