ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2017 ADC Awards - Design

Kobe's Rules Book

Agency Africa / Sao Paulo + PBA Cinema/ Produtora Associados / Sao Paulo + Big Foote / Sao Paulo

Client ESPN
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Annual ID

ADC_DES17062M

About the Work

To pay special homage to Kobe Bryant, one of the greatest basketball players of all times, ESPN turned NBA’s Rules Book into Kobe’s Rules Book. To do that, we did a retrospective of his entire career, from the origin of his name to his score in his last game. Then, we gathered a team of 12 artists to make interventions in each of NBA’s Rules Book’s pages, according to the theme of that particular part. For each page, an intervention, using illustrations, painting, typography, sewing, calligraphy, collage, linoleum engraving, a stencil with ink only visible in the dark, and even bandages. We produced only 24 books, the same jersey number Kobe had until the end of his career. 23 books to NBA lovers. 1 to Kobe.