ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Book Design / Image-Driven Book - Single
Annual ID
ADC_DES17063M
About the Work
Graphic project for the novel Macunaíma, a literary mark of Brazilian modernism from 1928 — the journey of an anti-hero that is, at one point or another, of all founding Brazilian races, in a rhapsodic tale that draws from national folklore, modern reflections and a good dose of irony to create an unparalleled image of Brazil’s national identity. The book presents a unique fold and unfold dynamic, in which 16 illustrations, silk screen prints with bold neon colours, are glued across its pages and folded inwards. Upon arriving at each illustration, the reader can either ignore them (leaving them folded), in a more 'well behaved' read — as the text itself is diagramed with the poise of any traditional literary work —, or they can 'play' with them, allowing for a myriad of possible constructions, and with a freneticism and flaming iconicity as seductive and ludic as the story itself.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
Casa Rex / são paulo
Creative Director
Gustavo Piqueira
Designer
Gustavo Piqueira
Samia Jacintho
Illustrator
Gustavo Piqueira
Technical Producer
Marianne Meni
Related Awards
