ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Branding / Logo - Single
Annual ID
ADC_DES17068M
About the Work
Problem: In an industry where everyone talks about “speed, technology, and volume,” Fuel, an upstart transport logistics company, needed an identity that could set them apart from the pack. How could Fuel speak about intelligence and the human side of logistics instead? Solution: Inspired by the container as the core building block of transportation, a visual system was developed that referenced the adaptability and flexibility required in solving the complex problems inherent to logistics. Execution: The new visual identity was rolled out across print materials, website, truck fleet and more. Brand communication focused on the idea that transport logistics is ultimately about facilitating everyday moments by bringing a wide range of things to us. Things that shape our everyday lives, made possible through a simple container.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
SID LEE / Toronto
Designer
Dominic Liu
Laura Soper
Editor
Nigel McGinn
Executive Creative Director
Jeffrey Da Silva
Tom Koukodimos
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