Californian director duo Terri Timely required a responsive logotype for use on both digital and print formats which would represent their quirky film style. The main logotype consists of a clock where numbers are replaced with the letters in Terri Timely. The typeface references a 1960’s French film magazine, nicely suited for a film directing duo. The chosen colour palette references classic clock handle colours and in its simplicity, manages to adapt itself to many scenarios. On the company’s website, the logotype functions as a real time clock. When the clock handles shape the form of a T, it’s Terri O’Clock and time gets a shake-up. Reach the website at Terri O’Clock to be confronted with a whirling moving webpage. It happens 22 times a day. A simplified version of the main logotype was also designed for use on smaller areas such as avatars and favicons.