ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Typography / Poster Typography - Series
Annual ID
ADC_DES17013B
About the Work
Desgin is a new Gin brand that takes modern approach to their product, with a non-traditional taste and a focus on the creative class. Their consumers are nontraditional, yet have a deep appreciation for beauty and aesthetics that align with their lifestyle. In this poster campaign we removed the label from the bottle, and used the bare bottle itself to manipulate typography which was set behind it. Each word used in the campaign includes the word "Gin" in it. ImaGINe, VirGIN, BeGIN, OriGIN.
2017 Awards
Total Points: 10
Bronze Cube
Credits
Design Firm
Sunday Afternoon / New York
Creative Director
Juan Carlos Pagan
Shane Griffin
Ahmed Klink
Designer
Jens Marklund
Photographer
Josh Dickinson
Typographer
Juan Carlos Pagan
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