ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2017 ADC Awards - Design

We Are America

Agency R/GA / New York

Client The Ad Council
BACK TO RESULTS

Annual ID

ADC_DES17024S

About the Work

“We Are America” is an integrated campaign designed to promote diversity and inclusion within a divisive cultural climate marked by incidents of racial and anti-LGBT violence. In a film launched on Independence Day, beloved professional wrestler John Cena breaks down the notion of American patriotism, redefines the “average American,” and concludes that to love America is to love all Americans. The film was viewed and shared 50 million times by the public, media, and celebrities from all backgrounds. An accompanying billboard and print campaign promoted unity by reminding all Americans that they are welcome and valued.