ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Posters / Public Service / Non-Profit - Series
Annual ID
ADC_DES17035S
About the Work
“We Are America” is an integrated campaign designed to promote diversity and inclusion within a divisive cultural climate marked by incidents of racial and anti-LGBT violence. In a film launched on Independence Day, beloved professional wrestler John Cena breaks down the notion of American patriotism, redefines the “average American,” and concludes that to love America is to love all Americans. The film was viewed and shared 50 million times by the public, media, and celebrities from all backgrounds. An accompanying billboard and print campaign promoted unity by reminding all Americans that they are welcome and valued.
2017 Awards
Total Points: 15
Silver Cube
Credits
Agency
R/GA / New York
Production Company
Mark Seliger Studio / New York
Art Director
Rene Van Wonderen
Designer
Lucia Orlandi
Executive Creative Director
Eric Jannon
Chris Northam
Photographer
Mark Seliger
Producer
William Morel
Ruth Levy
Writer
Thomas Darlow
Agency Producer
Cindy Pound
Jeff Skutnik
Lucas Dennison
Content Strategist
Dylan Viner
Dave Surgan
Amy McEwan
Creative Team
Heidi Arthur
Trace Danicich
Jenn Walters
Madeline Miller
Priscilla Natkins
Paula Veale
Ellyn Fisher
Shirley Yeung
Sheri Klein
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