ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Environmental / Retail / Restaurant / Office - Single
Annual ID
ADC_DES17042B
About the Work
Washi tape ‘mt’ is a derivative commodity from masking tape which is usually used in construction site. As its various colors and patterns, ‘mt’ got popular to decorate things and developed a new market as a nifty and useful gadget. Many promotional exhibitions have been held worldwide and this is the one in Vitra, Germany. Our aim was to offer customers extraordinary experience through ‘mt’, so the site hunting was most important task for us. The venue was Buckminster Fuller’s dome that was built using triangle parts. So I requested the client to produce a triangle shaped tapes. While we sold them on the site, hanged them from the ceiling and created a unique installation. There was a reception party for the affiliates of Vitra, we succeeded in introducing ‘mt’ to hip people. They enjoyed the workshop that they can use the tapes freely.
2017 Awards
Total Points: 10
Bronze Cube
Credits
Design Firm
iyamadesign inc. / Tokyo
Art Director
Koji Iyama
Composer
Jun Momose
Creative Director
Koji Iyama
Designer
Mayuko Watanabe
Editor
Sachie Abiko
Related Awards
