ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Illustration / Promotional / Collateral - Series
Annual ID
ADC_DES17107M
About the Work
We conducted an experiment in which we charged 21 eneloop batteries with energy created in daily life. We captured Cuddly Hamster Power from hamsters running on exercise wheels, and Cheerful Pom-Pom Power from energetic cheerleaders shaking their pom-poms, 21 different kinds in all.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
Dentsu Inc. / Tokyo
Design Firm
PEN.Inc. / Tokyo
CREATIVE POWER UNIT / Tokyo
Production Company
Bureau Kida SARL / Paris
Dentsu On Demand Graphic Inc. / Tokyo
Lehman Ad / Tokyo
TYO drive / Tokyo
Art Director
Taiji Kimura
Daisuke Hatakeyama
Creative Director
Yoshihiro Yagi
Designer
Chihiro Kato
Masashi Fujita
Illustrator
Blex Bolex
Producer
Shunichi Takano
Yuta Harasawa
Product Manager
Maiko Fujiwara
Agency Producer
Koji Wada
Creative Team
Natsuko Kida
Shinya Tamura
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