ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2017 ADC Awards - Design

Get Back, Tohoku.

Agency DENTSU INC. / Tokyo

Client EAST JAPAN RAILWAY COMPANY

Category

Photography / Travel / Tourism - Series

Annual ID

ADC_DES17057S

About the Work

A train travels through scenes of the everyday. We captured these moments. The bridge, the tunnel, the rail, the snow, the blue sky, and of course the train – they are real. Each scene only becomes complete with these ingredients in that moment; they are naturally generated composition, captured by the photographer. The perspective is a traveller encountering the scenes for the first time during his journey. The beauty of the images introduces color to the landscape of the daily commute. We designed the entire campaign turning the train from just another mode of transport to an intrepid hero.

2017 Awards

Total Points: 15

Silver Cube

Credits

Agency

Dentsu Inc. / Tokyo

Production Company

CREATIVE POWER UNIT / Tokyo
Ichikura Office,inc. / Tokyo
COTORI-OFFICE / Tokyo
Fumihito Katamura Photograph Office / Tokyo
Yokohama Super Factory / Tokyo
Dentsu On Demand Graphic Inc. / Tokyo

Art Director

Yoshihiro Yagi

Creative Director

Yoshihiro Yagi

Executive Creative Director

Takuma Takasaki

Photographer

Fumihito Katamura

Producer

Takako Yamada

Agency Producer

Koji Wada

Creative Team

Nao Namura
Shinya Tamura
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