ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Integrated / Integrated - Campaign
Annual ID
ADC_INT17003S
About the Work
We conducted an experiment in which we charged 21 eneloop batteries with energy created in daily life. We captured Cuddly Hamster Power from hamsters running on exercise wheels, and Cheerful Pom-Pom Power from energetic cheerleaders shaking their pom-poms, 21 different kinds in all.
2017 Awards
Total Points: 15
Silver Cube
Credits
Agency
Dentsu Inc. / Tokyo
Design Firm
PEN.Inc. / Tokyo
CREATIVE POWER UNIT / Tokyo
Production Company
TYO drive / Tokyo
Fumihito Katamura Photograph Office / Tokyo
Caviar / Tokyo
MASKMAN Inc. / Tokyo
Bureau Kida SARL / Paris
Dentsu On Demand Graphic Inc. / Tokyo
Sound Production Company
handsome tracks Inc. / Tokyo
Art Director
Taiji Kimura
Daisuke Hatakeyama
Creative Director
Yoshihiro Yagi
Creative Technologist
Yusuke Sakurai
Tetsuya Utsushikawa
Yoshihisa Hagi
Eiji Kamomiya
Designer
Chihiro Kato
Masashi Fujita
Director
Takuya Demura
Illustrator
Blex Bolex
Photographer
Fumihito Katamura
Producer
Yuta Harasawa
Shunichi Takano
Product Manager
Maiko Fujiwara
Programmer
Kentaro Otsuka
User Experience Designer
Daisuke Shimokawa
Agency Producer
Koji Wada
Kyosuke Fujita
Nahoko Yokoyama
Creative Team
Hajime Yakushiji
Natsuko Kida
Shinya Tamura
Lighting Design
Hiroki Nishigaya
Music / Sound
Toru Sasaki
Technical Producer
Keigo Nakanishi
Related Awards
