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Category
Craft - Direction / Single
Annual ID
OS_MI20_050M
About the Work
Over the past 60 years, Japanese urban developer, Mori Building has always been viewing the bigger picture when creating the city of Tokyo. We made a brand film to present Mori Building’s philosophy: “Create a city, not a building”. The film reflects back on the evolution of Tokyo and tells the story of its future through vivid portrayals of Tokyo’s cityscape which the Mori Building built and flourished, the past towns’ culture, and iconic celebrities of past eras exactly as they were back then. The cityscape has been accurately recreated based on various data of newspapers, maps, blueprints, video footages, relevant literatures, and mannequins of that time. 1956. Nishi Shimbashi 2 Mori Building – Mori Building’s origin 1978. Laforet HARAJUKU – The source of new trends and transmitting base *Paris Collection model: Sayoko Yamaguchi (28 years old then) made an appearance 1986. ARK Hills – a 24-hour city *Musician: Ryuichi Sakamoto (34 years old then) made an appearance 2003. Roppongi Hills – Tokyo’s new “Cultural City” *Pop artist: Takashi Murakami (41 years old then) made an appearance 2006. Omotesando Hills – A world through a unique scope “Cultural Commercial Facility” 2014. Toranomon Hills – International Level Business Center *YouTube: 2 million views *Twitter: 10 million views
2020 Awards
Total Points: 2
Merit
Credits
Agency
Dentsu Inc. / Tokyo
PR / Marketing Agency
Platinum, Inc. / TOKYO
Production Company
Dentsu Creative Force Inc. / Tokyo
Dentsu Creative X Inc. / Tokyo
Music / Sound Production Company
AIIN CO., LTD / Tokyo
Post Production Company
JITTO INC. / Tokyo
MARK inc. / Tokyo
OMNIBUS JAPAN Inc. / Tokyo
L'espase Vision / Tokyo
Art Director
Ryosuke Miyashita
Chief Marketing Officer
Maika Morimoto
Mikoto Nishioka
Ayuka Sasada
Composer
mabanua -
Creative Director
Kaoru Sugano
Director
Sojiro Kamatani
Director of Photography
Senzo Ueno
Yuta Echigo
Executive Creative Director
Yuya Furukawa
Interior Designer
Yuichi Ishida
Lighting Designer
Keisuke Ikeda
Masachio Nishida
Music Supervisor
Katsuya Yamada
Photo Editor
Ryosuke Harashima
Producer
Masafumi Fujioka
Kazuhiro Hasumi
Social Media Manager
Shunsuke Kagoshima
Sound Designer
Akihito Narita
Creative Team
Muneyuki Fujimoto
Kazuyoshi Ochi
Ryosuke Sone
Mayumi Yamaguchi
Ryotaro Omori
Yasuhiro Takehisa
Tomoko Sato
Nao Yoshida
Hiroyuki Nakamura
Shinji Tsuchiya
Tokihiko Tsukamoto
Naoki Takano
Satoru Tokoi
Yoshifumi Sadahara
Munetsune Inudo
Hiyoshi Mamada
Aritsune Kawamura
Benjamin Conkey
Fumihiro Kanda
Hiroshi Kondo
Fumihiko Kamemura
Yasuhiko Kani
Masayuki Sato
Kengo Kakudate
Account Team
Kazunari Kondo
Azuma Ishikawa
Kumiko Midorikawa
Kenichi Sato
Reona Obinata
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