ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2017 ADC Awards - Integrated

Endless Possibilities

Agency AlmapBBDO / São Paulo

Client Getty Images
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Annual ID

ADC_INT17004B

About the Work

With 80 million images, you can do practically anything. Now, if you consider the combinations that can be formed from them, the possibilities become infinite. To demonstrate the potential of combining all this variety, we reconstructed the most unique thing in the world: a human being. Not random people, but recognizable ones. And so, using thousands of noses, ears, eyes, mouths, eyebrows, and hairstyles from the Getty Images database, we recreated the famous faces of public figures from music, politics, and film, with the concept "Millions of images. Endless possibilities."