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Category
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID
OS_PO17028B
About the Work
To show that each person in each seat in the car can enjoy a different temperature, we created a visual analogy, superimposing maps of Europe, the United States, and South America onto blueprints of the car and emphasising how different regions can be at different temperatures at the same time. And each of the regions is situated over one of the seats of the car. But this poster wasn’t done in Photoshop. It was made completely by hand, to reflect the idea of exclusivity inherent in the Touareg and pique the attention of those who appreciate such unique things.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
AlmapBBDO / Sao Paulo
Production Company
Estudiorama / São Paulo
Sutto Serigrafia / São Paulo
Letter Press Brasil / São Paulo
Art Director
Keka Morelle
Chief Creative Officer
Luiz Sanches
Creative Director
Bruno Prosperi
Andre Gola
Benjamin Yung Jr.
Marcelo Nogueira
Pernil .
Executive Creative Director
Bruno Prosperi
Writer
Pedro Corbett
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