ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Art Direction / Digital - Single
Annual ID
ADC_ADV18001S
About the Work
In a world where 1 animal species disappears every 20 minutes, the concept of "Emerging species" was a way to underline the incredible power of creation that Play-Doh offers. Dozens of species, all born of imagination, hand-made in modeling clay, then animated, were showcased online in a funny museum of natural history. Using the tone of voice of "National Geographic" documentaries, a narrator told the story of each one of these emerging species. Poetic, funny, sometimes even sad, each species had a small story to tell both for children and their parents. Next to the main virtual hall, the "visitor’s' gallery" was linked to Facebook and regularly enriched by emerging species discovered and shared by the children. Probably the most "digital" project of the year, the Gallery gathered 3 million French parents and children together around modeling clay, creating a beautiful message of hope for the world we live in.
2018 Awards
Total Points: 15
Silver Cube
Credits
Agency
DDB Paris / Paris
Production Company
Merci Michel / Paris
Sound Production Company
Studio5 / Paris
Art Director
Emmanuel Courteau
Rémi Picard
Executive Creative Director
Alexander Kalchev
Writer
Jean-Francois Bouchet
Creative Team
Natacha Olive de Cherisey
Marion Dervaux
Music / Sound
Cédric Boit
Clément Reynaud
Alexandre Vicart
Marine Cremer
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