ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction / Motion - Single
Annual ID
ADC_ADV18060M
About the Work
This holiday season, we wanted to focus on what the holiday season means for many at its core: togetherness, inclusion, community— and a little bit of magic. In this whimsical animated spot we follow a young girl on her journey through space. There, she meets a diverse cast of fun space creatures and goes out of her way to make them feel included. The spot encourages using creativity to create a better, more inclusive world while inspiring others through a new dimension of visual storytelling by using Windows Paint 3D and Remix 3D, a community site for sharing and evolving creations in 3D. In the first 10 days, the spot generated >108M impressions and >38MM videos views. Visits to Microsoft's Remix 3D site experienced 174% more adds & 411% more remixes than any other challenge. The characters in the story are now available on Remix 3D.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
McCann / New York
Co-Agency
Blk-Ops / Los Angeles
Art Director
Andre DeCastro
Chief Creative Officer
Sean Bryan
Tom Murphy
Creative Director
Todd Brown
Dan Kim
Executive Creative Director
Daniela Vojta
Susan Young
Writer
Elina Rudkovskaya
Creative Team
Andrew Panay
Brian Klugman
Music / Sound
Eric Johnson
Sam Belkin
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