ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction / Poster Advertising - Campaign
Annual ID
ADC_ADV18006G
About the Work
As technology becomes increasingly advances, fewer young people are creating things with their own two hands. OLFA wanted to use the utility knife to convey the importance of hand crafting to young people. They wanted to create an advertisement that made it easy for people around the world to understand this as well.
2018 Awards
Total Points: 25
Gold Cube
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
bluecolor inc. / Tokyo
Wasa-be Advertising Inc. / Tokyo
Art Director
Hideto Yagi
Director
Kentaro Osawa
Photographer
Takaya Sakano
Producer
Kazumasa Kobayashi
Writer
Maiya Kinoshita
Music / Sound
Tatsuya Yamada
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