ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction / Poster Advertising - Campaign
Annual ID
ADC_ADV18008S
About the Work
Shiseido Eyelash Curler is ergonomically designed in all aspects from its easy-hold handles and calibrated hinges to its perfect curve to capture all the lashes. Thanks to these features, customers are highly satisfied with the product. At first glance, however, it is difficult to notice the difference between the product and competitors’, and therefore the product has failed to stand out from the crowd. We captured the hidden beauty of the product’s form in photographs with bold compositions as we thought that the beauty of its structure would certainly remind customers of its ease of use and beautifully curled lashes. Advertisements for eyelash curlers, including those by competitors, generally focus on the lashes, but we focused on the curler to differentiate ourselves from competitors.
2018 Awards
Total Points: 15
Silver Cube
Credits
Client
SHISEIDO CO., LTD. / Tokyo
Art Director
Masaki Hanahara
Creative Director
Masaki Hanahara
Photographer
Shotaro Ito
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