ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction / Poster Advertising - Campaign
Annual ID
ADC_ADV18062M
About the Work
Air fresheners, up to this point, have been designed specifically for women. So Archer developed the first air fresheners designed for men. But how do you convey what they smell like with only a poster? You tell a story that harkens back to a time when being overtly masculine wasn’t ironic. And you tell that story in such epic detail, you can smell it.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
FCB / Chicago
Production Company
Lord + Thomas / Chicago, IL
Chief Creative Officer
Liz Taylor
Creative Director
Ron Lazzeretti
Designer
Matthäus Frost
Editor
Pat Owens
Executive Creative Director
Todd Tilford
Producer
Julie Regimand
Jared Stachowitz
Writer
Sue Salvi
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