ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction / Poster Advertising - Campaign
Annual ID
ADC_ADV18007S
About the Work
Today, children are playing less, and imaginative play has given way to structured activities and new technology. To celebrate Radio Flyer’s centennial, we designed a place where no adventure was off-limits: Radio Flyer Adventure Travel, the world’s first travel agency for the imagination. This travel agency was designed to spark kids’ imaginations, encourage creativity and take them on their dream adventures. Whether they wanted to go syrup surfing on Flipping Pancake Island or frolic with four-legged friends on Mount Puppy. Vintage-style travel posters were essential to the travel agency for the imagination. 10 travel posters brought to life some of the most popular destinations kids loved to image, and served as key inspirational elements for the interior décor for adults and kids who walked in. Every kid took home a metallic-ink accent print version to inspire kids keep going anywhere they can dream of—in a Radio Flyer wagon.
2018 Awards
Total Points: 15
Silver Cube
Credits
Agency
FCB / Chicago
Production Company
Lord + Thomas / Chicago, IL
Chief Creative Officer
Liz Taylor
Creative Director
Myra Mazzei Nussbaum
Nok Sangdee
Alice Jasmine Crippa
Designer
Kevin Grady
Mo Hy
Executive Creative Director
Todd Tilford
Writer
Sue Salvi
Cayne Collier
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