ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Advertising

"JAPANESE SAKE MIYOSHI"

Agency OUWN inc. / Tokyo

Client ABUNOTSURU

Category

Art Direction / Press / Print Advertising - Campaign

Annual ID

ADC_ADV18066M

About the Work

This sake brewery, making a comeback after almost 30 years, has brewed a sake called "Miyoshi”. This name is represented by kanji, with the name of Brewery son being multiplied and multiplied by the number "three" which is important for sake brewing. "Three" refers to "three" of koji, rice and water as a raw material, "three" of sellers, buyers, and the public. Labels are represented by "three" in kanji. Also, "three" is made up of 3 aligned horizontal alphanumeric 1s. It means each harmony.

2018 Awards

Total Points: 2

Merit Honor

Credits

Design Firm

OUWN inc. / Tokyo

Art Director

Atsushi Ishiguro

Designer

Atsushi Ishiguro
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