ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction / Press / Print Advertising - Campaign
Annual ID
ADC_ADV18065M
About the Work
To remain mentally available in a fragmented category, Skittles created a playful print campaign that literally turns a print ad on its head. Each ad depicts a character who looks a little frustrated until you flip it upside down to reveal a happy alter ego who gets the Skittles. The print is running in major pop culture magazines where Skittles can add a bit of artful weirdness to the world. People expect this type of disruption to the predictable in a Skittles ad.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
DDB Chicago / Chicago
Production Company
Techno Image Comunicacoes LTDA ME / Sao Paulo
Media Company
Mediacom / Chicago
Starcom / Chicago
Chief Creative Officer
Ari Weiss
John Maxham
Creative Director
Dan LaVigne
Creative Team
Myra Nussbaum - SVP Group Creative Director
Quentin Hirsley - Creative Director
Diane Jackson - Chief Production Officer
Debora den Iseger - Executive Producer
Suzanne Koller - Executive Art Producer
Carla Nieto - Senior Print Producer
Heather Simon - Print Producer
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