ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Branded Content & Entertainment / Games - Single
Annual ID
ADC_ADV18067M
About the Work
What if a video game world was alive and breathing, before the players have even arrived? Ubisoft were relaunching the “Tom Clancy’s Ghost Recon” franchise, a military tactical shooter. In “Wildlands”, the new installment in the franchise, you control 4 elite soldiers called Ghosts. The objective: take down a Bolivian cartel. Ghost Recon Wildlands has the largest gaming open world map ever created, equal to over 400km2. We decided to bring to life the game world before the launch, provoking players to come and bring justice to this world ruled by a merciless Cartel. We made an immersive website featuring the entire 3D map of the game. On this map, gamers explored different environments, day by night, thanks to 50 surveillance cameras streaming more than 8 hours of exclusive videos captured in-game. A second map revealed data about cocaine traffic, money earned by the Cartel and cost of human life.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
DDB Paris / Paris
Production Company
Make me pulse / Paris
Executive Creative Director
Alexander Kalchev
Creative Team
Alexis Benbehe
Pierre Mathonat
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