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Category
Branded Content & Entertainment / Online Video - Long Form - Single
Annual ID
ADC_ADV18014B
About the Work
THE CHALLENGE: Australia is in the midst of a silent epidemic. 3.5 million people are living with some form of hearing loss, however 85% do nothing about it. Our task was to get those in denial to recognise they have a problem and take action. THE SOLUTION: The hearing test in disguise. ‘Does Love Last Forever?’ is a short film with two different endings, depending on the viewer’s hearing ability. The film follows a couple’s relationship, and poses the question “Did love last?” For those who can hear well, their relationship remains loving. But the film is scripted and produced in a way that people with a hearing problem perceive the relationship to deteriorate. Teaser content on social and display asking ‘Did love last?’, drove the target audience to watch the short-film in an immersive online environment, without knowing it was actually a hearing test.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
CHE Proximity / Australia
Production Company
Revolver/Will O'Rourke / Sydney
Noise International / Sydney
Chief Creative Officer
Ant White
Creative Director
Brian Jefferson
Director
Pete Baker
Producer
Josh Mullens
Sound Designer
Kath Burrows
Agency Producer
Jenny Livingston
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