ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Advertising

Tomorrow's News

Agency BBDO / New York + Smuggler

Client Sandy Hook Promise

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Category

Branded Content & Entertainment / Online Video - Short Form - Single

Annual ID

ADC_ADV18069M

About the Work

With 93 people killed daily by guns in the U.S., many feel helpless in the fight against gun violence. Our purpose was to help Sandy Hook Promise raise awareness of the warning signs that can stop the next shooting – and to encourage donations to enable the organization to teach those signs to students, parents and teachers. We created an online film called “Tomorrow’s News” that shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses, first responders and acquaintances of the shooter speak about the tragedy in the future tense – all to stress the preventability of the shooting. We partnered with bloggers and websites to share our film like a piece of real news. So when viewers clicked play, many thought they were about to watch a normal piece of news.

2018 Awards

Total Points: 2

Merit Honor

Credits

Agency

BBDO / New York

Production Company

Smuggler

Art Director

Bianca Guimaraes

Chief Creative Officer

David Lubars
Greg Hahn

Creative Director

Peter Alsante

Director

Henry-Alex Rubin

Social Media Manager

Lucy Bennett

Writer

Tom Kraemer

Cinematographer

Nathan Wilson

Digital Artist / Multimedia

Tim Masick

Music / Sound

Eric Warzecha
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