ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Branded Content & Entertainment / Online Video - Short Form - Single
Annual ID
ADC_ADV18069M
About the Work
With 93 people killed daily by guns in the U.S., many feel helpless in the fight against gun violence. Our purpose was to help Sandy Hook Promise raise awareness of the warning signs that can stop the next shooting – and to encourage donations to enable the organization to teach those signs to students, parents and teachers. We created an online film called “Tomorrow’s News” that shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses, first responders and acquaintances of the shooter speak about the tragedy in the future tense – all to stress the preventability of the shooting. We partnered with bloggers and websites to share our film like a piece of real news. So when viewers clicked play, many thought they were about to watch a normal piece of news.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
BBDO / New York
Production Company
Smuggler
Art Director
Bianca Guimaraes
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Peter Alsante
Director
Henry-Alex Rubin
Editor
Ben Jordan
Winter Brihn
Producer
Patrick Milling Smith
Brian Carmody
Drew Santasiero
Sarah Michler
Cat Restepo
Andrew Colon
Erica Thompson
Chris Delarenal
Andrea Lewis
Social Media Manager
Lucy Bennett
Writer
Tom Kraemer
Agency Producer
David Rolfe
Julian Katz
Molly Ross
Cinematographer
Nathan Wilson
Digital Artist / Multimedia
Tim Masick
Music / Sound
Eric Warzecha
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