ADC Awards
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C21 Restaurant
Agency Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York
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Category
Branded Content & Entertainment / Online Video - Short Form - Single
Annual ID
ADC_ADV18070M
About the Work
The National Down Syndrome Society worked with Tool and Saatchi & Saatchi to bring awareness to ‘Law Syndrome,’ an issue that prevents those afflicted with Down Syndrome from earning crucial healthcare benefits. Danielle directed these inspiring cinematic pieces that ultimately resulted in NDSS inviting dozens of lawmakers and businesspeople to dine at C21 without telling them why they were invited, or what to expect. The night ended with a call to action for the guests to change the laws that prevent people with Down syndrome from being afforded certain jobs and benefits.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
Saatchi & Saatchi / New York City
Client
National Down Syndrome Society / New York City
Production Company
Tool / Santa Monica
Chief Creative Officer
Javier Compopiano
Creative Director
Mike Pierantozzi
Alex Lea
Melissa Hochman
Agency Producer
Diane Burton
Creative Team
Max McKeon
Erin Evon
Ciara Siegel
Page Perkinson
Cara Muzik
Robin Oksenhendler
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