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Category
Branded Content & Entertainment / Web Series - Campaign
Annual ID
ADC_ADV18018B
About the Work
A cancer diagnosis is scary for anyone, but for a child it’s even scarier. They’re bombarded with complex terminology and procedures that are intimidating and unfamiliar. And there are limited resources that explain things in ways kids can actually relate to and understand. We saw the need for a resource that spoke to kids like kids, and could help make the experience a little less scary. Inspired by real kids’ imaginary friends, we created The Imaginary Friend Society: a series of 22 animated short films that explain every facet of cancer these kids face. Covering everything from “What Is an MRI?” to “Who Will Be Taking Take Care of Me?” to more emotionally complicated topics like “Feeling Sad” and “Returning to School.” The Imaginary Friend Society is now a permanent fixture in select hospitals around the country, has been translated into multiple languages and is available in over 85 countries.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
RPA / Santa Monica
Art Director
Ricardo Gurgel
Juarez Rodrigues
Chief Creative Officer
Joe Baratelli
Creative Director
fabiano de queiroz
Mike Van Linda
Producer
Ryan Radley
Creative Team
Jason Sperling
Kirk Williams
David Fredette
Gary Paticoff
Maria Del Homme
Kk Davis
Jane LoSasso
Jane Han
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