ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Video / Sound Design - Single
Annual ID
ADC_ADV18025G
About the Work
THE CHALLENGE: Australia is in the midst of a silent epidemic. 3.5 million people are living with hearing loss, however 85% do nothing about it. Our task was to get those in denial to recognise they have a problem and take action. THE SOLUTION: The hearing test in disguise. ‘Does Love Last Forever?’ is a short film with two different endings, depending on the viewer’s hearing ability. The film follows a couple’s relationship, and poses the question “Did love last?”. The film is scripted, produced, and sound designed in a way that people with hearing problems perceive the relationship to deteriorate. By understanding how hearing loss effected sufferers, we were able to write and then manipulate dialogue and sound to confuse those with hearing loss, while remaining audible for others. As the scenes progress, so does the complexity of techniques used to mask dialogue at vital points in the storyline.
2018 Awards
Total Points: 50
Best of Discipline Cube
Credits
Agency
CHE Proximity / Australia
Production Company
Revolver/Will O'Rourke / Sydney
Noise International / Sydney
Chief Creative Officer
Ant White
Creative Director
Brian Jefferson
Director
Pete Baker
Producer
Josh Mullens
Sound Designer
Kath Burrows
Agency Producer
Jenny Livingston
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