ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Advertising

Christmas 2117

Agency Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London

Client EDEKA ZENTRALE AG & Co. KG

Category

Craft in Video / Special Effects - Single

Annual ID

ADC_ADV18027B

About the Work

Will AI make us redundant one day? Maybe even sooner than later? EDEKA’s four minutes long online film „Christmas 2117“ looks 100 years ahead: Welcome to the year 2117. AI has taken over control already a while ago. Humans live deep down in the woods. Our abandoned cities are the new home to robots that don’t care about Christmas. That suddenly changes when one of them finds an old Christmas movie in an abandoned cinema. Fascinated by what he sees, he decides to find out what makes Christmas so special. In the woods, far away from modern technology, he finally finds what he is desperately looking for. He meets a lovely family that invites him for Christmas and shows him what this special holiday really is about: love.

2018 Awards

Total Points: 10

Bronze Cube

Credits

Agency

Jung von Matt AG / Hamburg

Production Company

Sterntag / Hamburg

Post Production Company

MJZ / London
MPC / London

Sound Production Company

2WEI Music / Hamburg

Art Director

Robert Weider

Designer

Dominic Watkins

Executive Creative Director

Jens Pfau

Music / Sound

Simon Heeger
Christian Vorländer

Photography Director

Chayse Irvin
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