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2018 ADC Awards - Advertising

OBSESSION FOR SMOOTHNESS

Agency SIXINC / TOKYO + SPA-HAKUHODO CO., LTD / TOKYO

Client DOUBLE A
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Annual ID

ADC_ADV18026S

About the Work

DOUBLE A IS A WORLD-CLASS PAPER MANUFACTURER. OUR CHALLENGE WAS TO DEMONSTRATE THE SMOOTHNESS OF PRINTING THROUGH AN ART PROJECT. TO MAKE A MUSIC VIDEO WITH PRINTING. WE DEVELOPED A HIGHLY ADVANCED SYSTEM TO PRINT OUT 567 PRINTERS AT THE SAME TIME TO MAKE A BACKGROUND FOR THE BAND TO PERFORM AND INTERACT WITH, THE WORLD’S FIRST “PAPER MAPPING.”