ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Craft in Video / Special Effects - Single
Annual ID
ADC_ADV18029B
About the Work
Amplifying the ‘Do What You Can’t’ spirit at the heart of Samsung and its millennial audience is a photo-real, anatomically correct ostrich crafted by MPC’s artists. Ostrich feathers are fluffy and dynamic; unlike any bird MPC’s artists have created before. To simulate their length, texture and dynamism, we created bespoke proprietary software, following a reference shoot in South Africa. The detail in every feather and dust particle - as well as invisibly integrating real ostrich footage with environmental effects like ground / dust, plus the CG close-ups - required an extraordinary level of craft. An incredible VFX challenge, beautifully executed.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Leo Burnett / Chicago
Production Company
MJZ / Los Angeles
Post Production Company
MPC / London
MPC / Los Angeles
Editing Company
Work Editorial / London
Creative Director
Colin Selikow
Vince Cook
Michael Gregory
Director
Matthijs van Heijningen
Editor
Jono Griffith
Producer
Tomek Zietkiewicz
Agency Producer
Matt Blitz
Digital Artist / Multimedia
Amir Bazazi
Rashabh Bhutani
Creative Team
Alan Shen
Chris Walker
Carsten Keller
Diarmid Harrison-Murray
Photography Director
Joost Van Gedler
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