ADC Awards

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2018 ADC Awards - Advertising

Recovery Room

Agency BBDO / New York + OPositive

Client Mars Chocolate North America / Snickers
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Annual ID

ADC_ADV18077M

About the Work

With “Recovery Room,” Snickers explores the consequences of being hungry, with a fresh executional approach. In this spot, we see the aftermath of a mistake caused by a hungry surgeon, in an age when we’re all in constant contact with our devices. It’s surprisingly common for surgeons to accidentally leave bandages, gauze, and small tools inside patients after surgery. And in the US, a particularly litigious culture, doctors and hospital administrators are vulnerable to lawsuits for their mistakes.