ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Direct / Art Direction - Campaign
Annual ID
ADC_ADV18079M
About the Work
Today, children are playing less, and imaginative play has given way to structured activities and new technology. To celebrate Radio Flyer’s centennial, we designed a place where no adventure was off-limits: Radio Flyer Adventure Travel, the world’s first travel agency for the imagination. A diverse collection of in-store materials was available to spark kids’ imaginations, and prep their imaginary adventures via the Radio Flyer wagons. Travel brochures helped paint the picture of their dream itinerary, leveraging witty, yet kid-friendly language to embody the spirit of each destination kids suggested to our travel agents. Passports granted them access to known and unknown countries. And travel essentials protected them against beasts (germs), monsters (bugs), or dragons (the sun’s rays). Every traveler was encouraged to take home their favorite in-store materials, so they can bring their dream adventures to life even outside the travel agency.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
FCB / Chicago
Production Company
Lord + Thomas / Chicago, IL
Chief Creative Officer
Liz Taylor
Fred Levron
Creative Director
Myra Mazzei Nussbaum
Nok Sangdee
Alice Jasmine Crippa
Designer
Kevin Grady
Mo Hy
Executive Creative Director
Todd Tilford
Writer
Sue Salvi
Cayne Collier
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