ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Direct / Direct Mail - Single
Annual ID
ADC_ADV18034S
About the Work
Many Christmas campaigns are centered on happy and carefree themes. But Christmas is also a stressful time with increased personal conflict. It's a time when people seem to argue more than during the rest of the year. PENNY's goal was to promote community and reconciliation for Christmas 2017. We created a mailing that allowed people to enter into dialogue not only with us, but above all with each other: With the PENNY Reconciliation Wine - the first wine that could only be opened together. Individuals applied for the wine on our website, then received a code to open the bottle. The secured bottle was sent to the other party, who only could open it when meeting the sender. Then they worked things out over a glass of red wine. With the 4,500 bottles of Reconciliation Wine, PENNY helped 9,000 people make real changes and take time out for each other - #timetoreconcile
2018 Awards
Total Points: 15
Silver Cube
Credits
Agency
SERVICEPLAN GERMANY / Munich
SERVICEPLAN GROUP / Munich
Sound Production Company
Hastings Audio Network / Hamburg
Art Director
Matthias Schuster
Silvia Kirchknopf
Marie Sophie Legat
Melissa Meyer
Neville Pinsker
Jonas Menze
Chief Creative Officer
Alexander Schill
Creative Director
Moritz Dornig
Executive Creative Director
Matthias Harbeck
Christoph Everke
Alexander Nagel
Digital Artist / Multimedia
Linda Fallscheer
Creative Team
Fabian Kleinmann
Frederike Enk
Elena Sorokova
Robert Kaminski
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