ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Direct / Digital - Single
Annual ID
ADC_ADV18080M
About the Work
Nothing ties bonds together like music. So when a study of the University of Glasgow said that dogs have individual tastes in music – just like people – we felt inspired to initiate a new way of adopting shelter dogs: We teamed up with the music streaming service Spotify to create „Adoptify“, matching shelter dogs with potential owners based on their musical tastes. How? While users were listening to their favourite music on Spotify, video banners suggested them dogs whose taste in music matched their own. Within one week, all featured dogs were adopted. But Adoptify created so much buzz that shelter dogs all over the world have better chances to find a new home – and someone that shares their love for music.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
SERVICEPLAN GERMANY / Munich
SERVICEPLAN GROUP / Munich
Production Company
Neverest / Munich
Media Company
PLAN.NET GERMANY / Munich
Art Director
Michael Lux
Chief Creative Officer
Alexander Schill
Creative Director
Luitgard Hagl
Director
Luis De Maia
Ewald Pusch
Editor
Janine Meyer
Petra Scherer
Executive Creative Director
Matthias Harbeck
Hans-Peter Sporer
Writer
Kornelia Szatko
Leon Morelli
Creative Team
Konstanze Kliesch
Felix Koschmidder
Heinrich Plener
Saskia Diers
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