ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Direct / Digital - Campaign
Annual ID
ADC_ADV18038B
About the Work
The creative idea behind the program was to feature people with the last name Smith, the most common last name in America, as a personal way to prove that anyone who carries Bayer® Aspirin can be a hero. An insight that was uncovered as the idea was researched with Google is that nearly half of the most popular search queries on heart attacks were focused on heart attacks in the moment. As the list of searches was reviewed, there was a realization that it wasn’t just about what to do if you are having a heart attack; it was also about what to do if somebody else was having one.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Energy BBDO / Chicago
Digital Agency
iCrossing / New York City
Production Company
Maverick NYC / New York City
Editing Company
Flare / Chicago
Media Company
MediaCom / New York City
Art Director
Chris Cavalieri
Chief Creative Officer
Andrés Ordóñez
Creative Director
Josh Gross
Pedro Perez
Designer
Hung Vinh
Executive Creative Director
Alistair Robertson
Creative Team
Agustin Ballerio
Alejandro Juli
Fernando Passos
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