ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Out of Home / Point of Purchase - Single
Annual ID
ADC_ADV18082M
About the Work
The Tokyo Pen Pixel installation—a neon mural of the Tokyo skyline—was created using 37,968 multicolored MUJI pens and projection mapping. The colorful, light-filled display at MUJI’s flagship Paris store was a “unique Christmas gift” to Tokyo’s sister city and celebrated the similarities between the two cities’ major landmarks, the Tokyo Tower and the Eiffel Tower. Afterward, the pens were given to customers. The installation was created in collaboration with the Tokyo Metropolitan Government in a bid to promote the city as a travel destination.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
R/GA / Tokyo
Creative Director
Masa Tanaka
Creative Technologist
Kumi Tominaga
Designer
Toru Nagahama
Sookie Lee
Executive Creative Director
George Sugitomo
Niklas Lilja
Producer
Takashi Okada
Masaki Ono
Hayato Sone
Programmer
Anthony Baker
Agency Producer
Masami Hazui
Jon Hingston
Naru Kudo
Content Strategist
Yosuke Suzuki
Digital Artist / Multimedia
Yoichi Kanazawa
Kenji Shimatani
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