ADC Awards
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Category
Out of Home / Point of Purchase - Campaign
Annual ID
ADC_ADV18083M
About the Work
Swann Insurance is Australia’s leading specialist motorcycle insurer. With riders only getting on their bikes twice a month, Swann wanted to give them another reason to ride. Created purely for riders, the ‘Inconvenience Store’ brand was born. The product line included Inconvenient Milk, Chocolate and Toilet Paper, which was produced and stocked at ‘Inconvenience Stores’ across the country. Located at the end of Australia’s best rides, the products were free for riders and offered an insurance discount. Getting the milk now meant getting on your bike for hours (in some cases days).
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
CHE Proximity / Australia
PR / Marketing Agency
Attention+Influence / Australia
Art Director
Sam Dickson
Chief Creative Officer
Ant White
Creative Director
Garret Fitzgerald
Joe Hill
Designer
Matt Alpass
Director
Matt Weston
Editor
Damian Capicchiano
Sound Designer
Matt Thompson
Writer
Cameron Bell
Agency Producer
Julie Duff
Jenny Livingston
Cinematographer
Liam Gilmour
Technical Producer
Tom Weller
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